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Sikat Pinoy National Food Fair 2013

Written By Jane Miranda on Saturday, August 10, 2013 | Saturday, August 10, 2013

Sikat Pinoy National Food Fair 2013

Forget junk food! Indulge in these healthy and nutritious tahong chips — rich in iron, iodine and calcium. Get your fill of natural and organic products at the Sikat Pinoy National Food Fair on August 21-25 at SM Megatrade Hall.The food fair will showcase the best of Philippine food products, including one of the favorite drinks of Filipinos--coffee!

Organizing a trade fair is one of the most effective marketing strategies that the bureau implements, particularly with regard to promoting food products. Filipino entrepreneurs eagerly await the staging of National Domestic Trade Fairs every year, as this serves as a venue where they can showcase their products and expand their market presence. 

Through the National food Fair, DTI-Bureau of Domestic Trade (BDT)  were developing a new strategy that will focus on an industry with a competitive advantage. The food sector has immense potential for creating employment and developing various backward and forward linkages. It has a great attraction for buyers both wholesale and retail. 

In addition to the Coffee Pavilion, the Sikat Pinoy National Food Fair will also have a Filipino Kitchen to highlight provincial specialties. Fresh and processed food from the country’s 16 regions as well as hot meals will be sold during the event. Cooking demonstrations, food tasting activities and seminars will be conducted throughout the event. The first day of the fair will be devoted exclusively to institutional buyers from hotels, resorts, and restaurants, as well as media. The food fair will then be open to the public in the succeeding four days.

Some of the products to be sold during the event are fresh produce, processed fruits, vegetables; organic/herbal/natural products; meat products; fish/marine products; pasta, noodles, rice, cereals and cocoa products; snack foods and confectionery products; condiments, sugar, molasses and beverages.


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