The Masskara (a combination of the English word “mass” and the Spanish “kara,” meaning “face”) is a Festival that started in the early 1980s, when world prices for sugar plummeted; and Bacolod City, the country’s sugar capital, was hit by a major crisis. The city government and artists banded together to find ways to lift the people’s spirits (not to mention their deteriorating economy), so they decided to throw a party!
Held every third weekend of October or on the closest weekend to October 19, it dramatizes the steadfast character of the Negrenses and symbolizes what the people of the City of Smiles do best: putting on a happy face when confronted with challenges.When you go to the Masskara Festival, the fun pageantry will give you several days of visual overload. People garbed in elegant and ingenious costumes dance on the streets, their masks reflective of the jovial Negrense spirit.
This year Bacolod is celebrating its 75th Charter Anniversary. More than just the streetdancing, MassKara Festival, now on its 33rd year, has already expanded and included a lot of activities like beauty pageants, food fairs, concerts, sports events, street parties and a whole lot more.